Do your traffic numbers keep on decreasing? Are you worried that you cannot stop this freefall? When you see your website’s traffic keeping going down, you wonder what is going wrong. The chances are that this has been happening for a while and it is only now that you are really seeing the difference. In particular, you might have fewer inquiries from clients or fewer sales coming through the website. Then, when you go to investigate you realise that the decline is worse than you thought.
So, what can you do to fix the plummeting traffic numbers? Well, you have to know that SEO is the answer. You have to work on your Google ranking so that you are more visible online. This way, you have more exposure to the right people, which can drive up traffic. If you do not have the time to dedicate to this task or not enough knowledge to do it correctly, you can consider using WooCommerce SEO services. Let’s take a look at how they can be the resolution to your traffic problem.
Improving Category Pages
Something that is very important for online stores is category pages. But, they are often neglected by owners because they do not realise their power. Indeed, having optimised categories pages is going to help improve your traffic numbers. Optimising them mean designing them in a way that Google like. When, this happens, you will enjoy a good ranking. Then, the traffic numbers are going to increase due to the exposure to the right people.
Therefore, the first thing that WooCommerce SEO services can do is improve category pages. This can be a significant task and one that must be done correctly. If you want to hire a WooCommerce SEO agency, head over to ClickSlice and look at their website. They walk you through what you can expect with their services. You can book a free strategy call and find out whether this is the right move for your online business.
Optimise Your Website Speed
Did you know that many customers get frustrated and leave a site when it takes too long to load? Nobody sits around and has the patient in the modern world. They want answers and solutions quickly. If your website is not able to provide that, they will leave and find one that does. It is as simple as that.
Do you know if your website is slow? This is something that not many owners are aware of. Thankfully, this is where WooCommerce SEO services come in. They are able to optimise your website speed, ensuring that it is efficient and fast. This makes a huge difference to the user experience. What’s more, Google will favour websites that are quick over slow-loading ones.
Create a Content Strategy
Creating new content is something that you want to be continuously doing. This applies no matter what industry you are currently in. You have the opportunity to use keywords and create content people want to read. Thus, you are improving your user experience and you are going to impress Google. Altogether, this can lead to better ranking and more sales.
Often, people do not have time to create new content. It can be forgotten about. But, know that this can be part of using WooCommerce SEO services. Their team will dedicate time to creating a content strategy and making recommendations. Some teams will complete this content for you, making your life a lot easier.
Fix Technical SEO
There can be many problems behind the scenes that is leading to a decrease in traffic ad a lower Google ranking. But, you might not know what these problems are if you are not that knowledgeable on SEO. For instance, there is technical SEO you should be keeping an eye on. You want to ensure there are not things like duplicate titles and 404 errors. These all play a part in your ranking and user experience.
Consequently, another aspect that can be dealt with through WooCommerce SEO services is technical SEO. Their team can audit your website and find anything that might be bringing your numbers down. Indeed, they will highlight these areas and provide a solution. This can be exactly what you need to ensure your website is healthy and there is nothing lurking in the background. Again, there are many website owners that do not even realise they have issues with technical SEO. This service ensures you no longer have problems, finding and correcting them for you.