Dental practices are no longer restricted to the offline scene. Now, online visibility is essential for the growth of your practice and to boost your reach. However, you aren’t the only dentist with that idea.
Before a patient finds a dentist, they usually conduct a Google search. This search would churn out a large number of dental offices. How can you increase the chances of them coming to your practice? The answer is Search Engine Optimisation (SEO) for dental practices.
SEO makes your site rank higher on Google search results, increasing the chances of users visiting it. However, not all searches are beneficial to your business. This is where keyword research comes in, to help you pinpoint the searches you should be aiming for.
Benefits of Keyword Research To Online Visibility for Dental Practices
SEO For dental practices cannot be conducted without proper keyword research. The benefits of this process to your online visibility are numerous, but here are a few:
- Increased Search Engine Ranking: With good keyword research tools, you can see the difficulty of keyphrases. This shows you how much competition you’re up against when Ranking For that keyword.
One easy way to increase your ranking is to research and go for long-tail keywords. These have lower search volumes, but you are more likely to rank for them, and clicks have higher conversion rates.
- Targeted Audience Reach: High ranks on Google searches are great, but the benefits to your business are determined by what keywords you’re ranking for. You’re unlikely to get an appointment if your content ranks high in a search for an ophthalmologist.
Keyword research helps you target your visibility. This ensures that you’re appearing in the searches of people who need your services.
- Enhanced Content Strategy: Keyword research shapes all your content strategies. This includes your blog posts, FAQs, service pages, and even social media posts. Keyword research is the compass that directs your efforts.
How To Conduct Effective Keyword Research
Now the benefits are out of the way, here’s how to conduct effective keyword research.
- Identifying Target Keywords: There are many ways to go about this, but a keyword research tool like Ahrefs or SEMrush would be most helpful. The ideal keyword should have a high search volume with low to moderate competition.
- User Intent Analysis: You should analyse the intent behind keywords to ensure you aren’t ranking for the wrong ones. For instance, is someone searching for ‘dental veneers’ trying to buy, or just looking for knowledge?
- Competitor Analysis: Your competitors aren’t twiddling their thumbs and neither should you. Some tools let you determine what keywords your competitors are ranking for. You can then decide if you want to give them competition on that keyword or try something less competitive.
Conclusion
Keyword research is an important aspect of dental SEO that shouldn’t be overlooked. This process determines how effective your SEO strategies will be to improve your online visibility.
That is why employing the services of an accomplished SEO strategist like Vendo Digital will be instrumental to your online success. Let them make the right choices for you today.