Best Online Form Builder Software in 2025

Traditional forms, while functional, often fall short in providing dynamic, personalized experiences.
This is where AI form builders step in, changing the way we create, analyze, and optimize forms. By leveraging artificial intelligence, these tools generate entire on-brand forms in seconds, automate complex tasks, personalize user journeys, and offer actionable insights.

This article delves into the key features to look for in top-tier AI form builders and then highlights some of the leading platforms on the market.

Key Features to Look for in AI Form Builders

The best AI form builders distinguish themselves through several features designed to enhance user experience, automate processes, and provide valuable data insights. Here is an overview of these features:

Real-time personalization with branching logic, answer piping, and custom outcome pages based on user interactions: This is a cornerstone of multi-step forms that convert. Branching logic allows forms to adapt in real-time, displaying relevant questions based on previous answers, making the form experience highly personalized. Answer piping dynamically inserts previous responses into subsequent questions or custom outcome pages. Then, custom outcome pages further enhance personalization by displaying unique content, recommendations, or calls to action based on the user’s input and calculated results.
AI generation: AI can significantly accelerate form creation. Top builders offer the ability to generate entire branded multi-page forms from a simple prompt, leveraging AI to suggest designs, questions, question types, and even logical flows. Beyond full form generation, AI can assist with generating text elements within the form, such as summaries of information provided or personalized feedback messages to the user.
No-code editor: Accessibility is key. A no-code form builder with an AI assistant or a drag-and-drop editor empowers users of all technical skill levels to design and publish forms without writing a single line of code.

Integrations with existing tool stack: Seamless integration with popular CRM, marketing automation, email marketing, and analytics platforms is crucial. This ensures that collected data flows effortlessly into existing workflows, preventing data silos and maximizing the utility of the collected information.
Real-time analytics and reporting (with AI-generated insights or reports): Beyond simply collecting data, powerful AI form builders offer real-time analytics to track form performance, conversion rates, and user behavior. AI-generated insights or reports can automatically highlight trends, identify drop-off points, and suggest optimizations, enabling data-driven decision-making.
Data security and compliance (GDPR, HIPAA, CCPA…): Protecting sensitive data is paramount. The best AI form builders adhere to stringent data security protocols and comply with major privacy regulations like GDPR, HIPAA, and CCPA, ensuring that collected information is handled responsibly and legally.

Lead qualification and/or scoring features: For marketing and sales teams, AI-powered lead qualification and scoring are invaluable. These features automatically assess the quality and potential of leads based on their form responses, allowing businesses to prioritize outreach and focus on the most promising prospects.

The Best AI Form Builders

Here’s a curated list of leading AI form builders, with involve.me taking the top spot for its comprehensive features and innovative AI capabilities:

1. Typeform

Typeform is renowned for its well-designed, conversational interface that makes forms feel more like a friendly chat. Its AI capabilities include:

AI Form Creation: Generate forms rapidly with AI suggestions for questions and content.
“Clarify with AI”: This feature acts as a virtual interviewer, prompting users for more detailed responses to open-ended questions.

AI Feedback: Send AI-generated personalized emails to respondents after form submission.

2. involve.me

involve.me stands out as a highly versatile and powerful AI form builder for multi-step forms that include quiz, calculator, and survey elements. Its AI-powered features are deeply integrated into the creation process, offering significant time-saving and real-time personalization functionalities. Key AI capabilities include:

AI-Powered Form Generation: Users can task AI with creating entire multi-step forms, providing a prompt and an optional website URL for brand consistency.
Bulk Question Generation: AI can generate multiple questions and answer options based on a given prompt, considerably speeding up form creation.
AI for Calculator Formulas: For interactive calculators, AI can generate complex formulas, complete with explanations, simplifying calculations.

AI-Generated Text Element: This feature allows for the generation of personalized and dynamic text elements within the form, supporting answer piping for even greater customization.
AI Insights: involve.me can transform collected data into comprehensive, AI-generated reports, offering actionable insights without manual analysis.

Beyond AI, involve.me offers robust real-time personalization with branching logic and custom outcome pages, a user-friendly no-code editor, extensive integrations, real-time analytics, and lead qualification features, making it a top choice for engaging and intelligent data collection.

3. Jotform AI

Jotform offers a comprehensive suite of form-building tools, and its AI features aim to enhance customer service and efficiency.

Customizable AI Agents: Build AI agents for round-the-clock customer assistance.
AI-assisted Form Creation: Streamlines the process of building forms with smart suggestions.

Multi-channel support and integrations: Ensures broad applicability for AI-powered interactions.

4. Google Forms (with AI Add-ons)

While Google Forms is a basic, free tool, its functionality can be extended significantly through AI add-ons available in the Google Workspace Marketplace. These add-ons can:

Assist with survey construction and question generation.
Integrate with third-party systems for enhanced data processing and analysis.
Automate certain form behaviors and data collection.

5. Formstack

Formstack is an all-in-one platform for data capture, document generation, and eSignature collection, with AI capabilities primarily focused on document generation and automation.

AI-Powered Document Templates: Create professional documents instantly with AI assistance, connecting them to forms for automated data population.
Automated Workflows: Leverage AI to streamline document processes, reducing manual effort.

6. 123FormBuilder

123FormBuilder emphasizes lead generation and data enrichment through AI.

AI Lead Generation Tools: Helps identify prospects, personalize outreach messages, and score leads.
Data Enrichment: AI can fill in missing data points and verify information, leading to cleaner CRM data.

Dynamic Follow-Ups: AI can tweak thank-you messages and follow-up paths based on user responses.

7. Zoho Forms (with Zia AI)

Zoho Forms, powered by Zia AI, focuses on simplifying form creation and data organization.

AI-powered Form Generation: Describe your needs, and Zia AI predicts and arranges necessary fields.

Effortless Answer Option Generation: AI suggests relevant questions and answer options based on your prompt.
Industry-tailored Output: AI forms can provide customized output based on specific industry requirements.

8. Paperform

Paperform offers a visually engaging and flexible form-building experience with AI agents to enhance workflows.

AI for Form Creation and Data Collection: Automatically generates forms and seamlessly gathers data entries.
Response Analysis: AI can interpret submissions and provide actionable insights.
Workflow Automation: AI agents can handle repetitive tasks like data entry and categorization.

9. SurveySparrow (with conversational AI)

SurveySparrow is known for its conversational surveys, and its AI capabilities enhance this experience.

Create engaging and conversational surveys with AI assistance.
Derive actionable data from survey responses through AI analysis.

Allows for wide distribution and connectivity with other tools.

10. FormAssembly

FormAssembly focuses on secure and compliant data collection, with AI playing a role in data quality.

AI for Data Validation: Helps ensure data accuracy and integrity.

AI for Data Analysis: Supports deeper understanding of collected information.
Robust Integrations: Especially strong with Salesforce for CRM data synchronization.

AI is fundamentally reshaping how organizations approach data collection. Traditional forms, while still useful, are being replaced by smarter, faster, and more adaptive alternatives that respond in real time, personalize user journeys, and simplify analysis.

AI form builders bring a level of efficiency and intelligence that helps teams reduce manual effort, streamline workflows, and extract more value from every submission. With features like automated form generation, dynamic logic, lead scoring, and real-time reporting, these tools are quickly becoming essential for modern digital operations.

As the demand for personalized, data-driven experiences grows, AI form builders are likely to become the new standard, not just for gathering information, but for making it actionable from the moment it’s submitted.