If you’re a business that’s selling a product, you should know that whenever your product is lined up on a shelf, there are thousands of other products that are fighting for every potential customer’s attention. Therefore, the key to being successful is boosting your product’s appeal so that you can convert as many potential customers to repeat ones as you possibly can.
Keep reading to find what the best strategies to aid you in this goal are and how you can use them to attain further success.
1. Limited-Edition Runs
Even if your products aren’t selling as much as you want them to, customers will still grow accustomed to seeing them when passing store shelves, accepting them as part of their store routine, but if you want to shake things up, you may want to try limited-edition runs of existing products.
Having limited edition promotions is already an incredibly popular marketing tactic and has been shown to increase sales by a lot, but they have an even greater value in increasing shelf appeal, as you’ll be able to incorporate even wilder and more prominent designs on your labels, all designed specifically to get even more attention from consumers.
2. Great Packaging Design
Though you can increase appeal and attention by adding limited edition versions of existing designs, the base packaging design that the bulk of your products have should always be impeccably designed. Standard packaging designs incorporate the brand name, logo, and a few facts about the product, while innovative packaging solutions have a design that pops out on a store shelf yet adheres strictly to the standards and aesthetics set by your brand, following your core design philosophy while being as unique as possible.
3. Consistent Branding
As previously mentioned, the branding on the packaging of all of your products should remain consistent with your core philosophies and should keep your target audience in mind. For example, children’s products tend to have more colors and unique designs, while those meant for an older target audience are muted and have a sleeker, minimalist design. The usage of your business’s logo and image should remain consistent with whatever marketing campaign you’re running.
4. Careful Positioning on the Shelf
Another factor in increasing your products’ shelf appeal is considering where exactly they are in the store. For example, companies that produce gum tend to keep them in the checkout area of stores so that customers can buy gum on their way out. You can do the same with a little research and your target audience in mind; for instance, children’s packages can be kept lower on the shelf in order to meet the eye level of kids, and more expensive products like pieces of technology can be kept in a separate aisle, or promotional stands made just for them.
5. Relevant Information on the Labels
The modern consumer is more informed about the products they’re buying than ever, so catering to this could lead to more sales and greater benefits for you. If you’re a company producing drinks, it may be wise to include the calorie count of your product on the label so that customers who are health-conscious are more likely to recognize the fact that your drink fits in their diet. You can include more nutritional information, too, like the amount of vitamins, minerals, and fiber in your product or whether or not there are potential allergens present.
Conclusion
Selling products on store shelves is an age-old business practice and one that has been honed over decades until it’s become an exact science. Use the tactics above to boost your product’s shelf appeal.